How to Generate High-Value Leads for ONLY $1 with Facebook™ Ads

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And the tip from a Facebook™ Employee that made it all happen

Case study written by :
Abdul Rahman Abdul Hamid (abdul@2feetsolutions.com/www.2feetsolutions.com)

There I was, on yet another visa run, as most expats are accustomed to. Except this run was very different from all the others I had been on before.

This time, a chance encounter gave me the final piece I needed to complete the jigsaw puzzle I had been working on for the past year.

Before I get into the jigsaw puzzle, let me tell you a little about myself.

I’m Matteo, and like most of you, I provide digital marketing services to local businesses.

However, I’m not only a digital marketer, but also a Big Data Analyst.

In fact, I received my IBM Big Data Certification in 2016. This allows me to use my experience with big data to fine tune my targeting and reduce my costs per conversion.
And in this Case Study, I plan on helping you achieve the same exact thing for yourself, and your clients without all the studying and knowledge you’d need to get your own Big Data Cert.

Here’s what you can expect when you implement what you’re about to read.

  1. A list of Qualified High-Value Leads
  2. Elimination of Wasted Ad Spend on Low-Value Leads
  3. Refined and Segmented Audiences to be used for Re-Targeting

I will expand on each of these points at the end.

Interested…
…So where do we begin?

Well, let’s go through an over the shoulder Case Study that will reveal every single step I took to achieve the results you saw posted in the Facebook™, which by the way, has over 700 comments since the writing of this.

Let’s jump right in.

STEP 1
Creating Content that Sells

Everyone talks about it, you know it, I know it, we all know it.

Your content matters.

Few disagree with that.

That’s not the problem. The problem is where do you find “good” content, and what makes content “good” anyways?

“Good” is subjective.

Do you know what isn’t?

Sales!

Cold hard conversions baby!

That’s what matters most.

Not someone’s opinion on how “good” your content is.

How your audience interacts with your content is more important than how “good” you think it is.

As a big data analyst, I know anecdotal evidence is total bullshit. I can disprove it nine ways till Sunday.

So what did I do?

Jumped right into the data of course.

Using a Data Scraper, I mined all of the viral stories that trended on social media in 2015 and 2016 right up until November 2016 (I ran the campaign in Dec. ‘16).

I also utilized Facebook™ API to gather data from viral Facebook™ posts during that time period as well.

Once I had all that data, I began organizing it based on the engagement metrics they ranked for.

These are shares on the web, likes, comments, and shares on social media as well as other metrics.

STEP 2
Filter Results to Find the Best Content

As I compiled this data, I began filtering out many of the results which were obviously manipulated or boosted artificially in order to make them go viral.

The criteria I used in this filtration process were:

  • skinny content,
  • where the content was coming from,
  • the social signals it across all channels
  • the authority of the website it was published on, and
  • engagement, especially sharing on social media, if it looked natural or artificial.

Once the content was filtered I was able to identify trends, from the headlines used, to the images, the ad copy, and even the pages the traffic was being directed to. After careful examination, I compiled a list of the top performing pieces of content that went viral– organically.

I studied the top three.

While sifting through all of this data, I began to pick up on certain trends and started to notice why things were being done in certain ways.

One of the biggest takeaways I got from this process was when I started asking myself one question…

…Why?

Why were people drawn to these pieces of content in particular?

So I began reverse-engineering the content creation process.

The goal was to determine what content attracts our audience market enough to opt-in.

This would require its own article in and of itself to explain the ins-and-outs of the entire content creation process. If there’s a demand, I will schedule another Case Study to go over that process in-depth, which includes utilizing Facebook’s API.

For now, let’s move on to…

STEP 3
Your Greatest Source of Targeting Data

This part baffles me. I just don’t know why more people don’t do this.

It’s so obvious it hurts.

So, let’s pretend for a second that you’ve just closed a small business client that wants to market their business using Facebook™ Ads. You convinced them that you’re an expert that get them leads for their business using paid advertisement.

Now, you will usually advise them that the initial ad spend budget will be used to test your ads and fine tune your targeting settings.

But what if you could circumvent that entire process?

What if you already had an entire data set that could tell you exactly where your most interested visitors are from, and how much they’re interested in what you offer.

Now you’re probably wondering, Matteo, I don’t have that and where the hell do I get it?

I’d argue that you do have access to this data.

If your client has a website that is already running, then you already have all the data you need.

How?

Google Analytics of course!

Who better to target than look-a-like audiences of the people that visit your site the most and spend the most time on it?

If you have a site that’s been running for six months you have all the data you need in GA to create super specific campaigns combining cities, age, %age of returning visitors, mobile devices they are using, the interests in GA can also be used.

Here’s how we set this up.

I already knew the data I needed was stored inside the Website Data of my client’s Google Analytics account.

So I went in and began filtering the results by:

  • Mobile Device’s List
  • Technology – Browser & OS.
  • Audience > Demographics > City
  • Audience > Demographics > Age
  • Affinity Categories – This allows us to expand our targeting.
  • Session Duration – This indicates the level of engagement.
  • Pages/Session by Category – This indicates the engagement level per page/piece of content.
  • Behavior > Site Content We use this data to compare it with Pages/Session by Category.
  • Benchmarking > Location – Looking for New Locations with above average levels of engagement.

You want to find the best ratio between a high amount of visitors from particular cities that coincide with higher than average session durations.

This is your audience targeting settings for your Facebook™ Ads.

For example, on one of my client’s campaigns, when we checked their websites Analytics, I could see that we were getting over 1,000 hits from Brisbane, Australia. Over 30% of those hits were from returning visitors, and it had a much higher Average Session Duration than other cities.

That is a clear indication that this is a segment of my audience that is interested in the content my client has put out on their website. They have demonstrated that they enjoy consuming the content and that they are most likely target customers for my client’s business.

I call this a buyer list.

Set this up in your audience targeting and add the interests you know work for your clients offer. No need to get too detailed here and I assume if you’re reading this you have a good grasp on setting your audience interests targeting.

Age, Gender, Affinity Categories, In-Market Segments, and Other Categories are all datasets that are available to within your Google Analytics. You can use this information to build lists and segment them to serve specific marketing campaigns.

Now comes the fun part.

STEP 4
Combining Google Analytics Data with Facebook™ Ads

Now that you have some data to work with, you’re no longer swinging in the dark.

But, there must be a way to at least verify whether the audience data we got from Google Analytics will provide us with a good audience for our Facebook™ Ads.

There is.

Here’s how.

Through your Google Analytics data you’re able to identify your most engaged audience and translate that to your Facebook™ Ads audience.

When you look at the data that you extrapolated from Google Analytics, you want to compare it to the total reach that Facebook™ show’s you after you input your targeting settings.

For example, let’s say that after selecting your targeting settings for your ad, you have a potential audience of 70,000 on Facebook™. Now compare that with the traffic you have been getting from those sources in your Google Analytics. The difference of those numbers is the untapped audience you have yet to reach with your marketing efforts.

Next, you’ll want to ensure you’re tracking your efforts so that you can carefully segment your audiences for your retargeting campaigns. This way you can use targeted messages towards each audience segment, instead of generic ads targeting everyone.

In each campaign, I work with a URL builder in order to create different UTM (Urchin Tracking Module) codes which allow us to track the activity on the link within Google Analytics.

When you create UTM codes for your campaigns, be sure to shorten your URL’s using http://goo.gl, it will provide you with an analytics overview of your daily hits and traffic numbers.

The idea here is to do a little reverse engineering on your targets.

Let’s say you want to get 100 conversions.

If you’re estimating a 10% conversion rate, that means you need to get in front of 10 people for every conversion.

So, in order to get 100 conversions, you need to reach a minimum of 1,000 people to make it happen.

This is a very rudimentary look at how this works, but it’s the framework of which you use to determine how to budget your ad spend and set targets you can reach.

How do you determine the budget?

Once you know the desired rate of conversions you’re looking for, you now reverse engineer that number to give you the reach necessary.

Check back with Facebook™ and their calculated Total Reach of your campaign.
Set your budget to get you to the reach you need. The only variable is time and how long you want to keep your ads running.

So you can stretch out your ads with lower daily spends, or ramp them up with higher daily spends for quicker results.

During this test, I was spending $5/day and generated 5-6 Leads daily!

Yup!

Leads for $1!

And…

…That’s it! ^___^

There you have it. The secret sauce that you can use to generate leads for $1.

What about the tip I got from the Facebook™ employee that changed everything?

The missing jigsaw puzzle piece?

You remember that?

Well, I guess if you’ve gotten this far into reading this Case Study, then I might as well cough it up and give you the tip that changed everything in the way I approached Facebook™ Ads.

I’ll also be going over the results we achieved for our clients when we were running these tests for this Case Study.

But enough about me and my clients, you want to know how this damn puzzle piece fits into all of this, and more importantly, does it benefit you in any way?

If increasing your conversions while reducing your costs per conversion interests you, then I’m sure you’ll find a benefit in finding out how I leveraged this information.

So back to my story…….

I was on my way to Hong Kong to renew my visa, since I’m currently in Bangkok, Thailand.

While making my way to Hong Kong, I ended up having a chance encounter with a really great person.

We struck up a conversation and not shortly after I heard something that made my mind race with ideas, questions, and possibilities.

He told me he was a Facebook™ employee.

Immediately I wanted to talk about Facebook™ Ads, but I wanted to ease it into the conversation.

We had a great chat that spanned many different topics, and we did get to cover Facebook™ Ads.

When we parted ways he left me with one piece of advice, that has since stuck with me and I’ve ingrained it into how I build my Facebook™ Ads Campaigns now.

He told me:

” The FB Pixel needs at least 7-10 days to calibrate for it to calibrate completely”.

What does that mean?

Well, it means that in the first 7-10 days that a Pixel is activated on a page, that is when it is most sensitive to the traffic it’s picking up on the page. I’m guessing that Facebook™ has attributed some sort of quality score or metric applied to its pixel.

What does all of this mean for you?

If you’re getting signups right off the hop, meaning your lead generation campaign is successful, then your conversion rates on your re-targeting campaigns are going to increase.
This is obvious.

But what may not be so obvious, and lost by many that may read this, is that your campaigns should be created to specifically take advantage of the first 7-10 days of the campaign.

You want to generate traffic that converts as quickly as possible so that your pixel will work its best.

If you build out your campaigns with this in mind, you will start building powerful retargeting lists full of high-value leads that are qualified.

You can even build campaigns with a conversion window of 1-7 days in order to ramp up even more conversions within that window of time. This will give you data to determine how long you need to convert your audience, and at what step within the funnel do they convert within 1-7 days.

It’s shouldn’t be lost on you that the more targeted your audience, the better your Ad will perform.

The interesting part is how you can basically guarantee higher conversion rates on your re-targeting campaign if you funnel the right traffic to your initial Ad.

So let’s talk results.

What kind of results did we get?

Well…
…We generated 66 leads in 7 days on a $5/day budget!

In some of our other campaigns, we used a Daily Budget of $1/day!

We generated over 12 leads in 22 days which were later closed at an average sale price of $700-$7,000 (our client closed almost 50% of them).

Other results include:

  • 1,735 likes on post and 200 shares on sponsored post.
  • The ad reached over 52,953 people within 22 days of publishing.
  • Generated retargeting audience through 1,590 Link Clicks from Ad to Website.

The best part about all of this: It’s SCALABLE!
…and that’s it in a nutshell.

^___^

I almost forgot. I promised to explain the results I listed at the beginning in more depth at the end of this article.

Here’s that list again:

1. A list of Qualified High-Value Leads
When you structure your campaigns the way I’ve described above, you will only be targeting an audience that has already shown a proven interest in you, your business, or product.

The most important thing to remember is the source of the traffic, which is current visitors that are engaging with your website, already!
With this source, we are able to target look-alike audiences and build even stronger qualified retargeting leads to send paid advertising campaigns to.
If you’re running an e-commerce site, you will want to identify user groups with the highest e-commerce conversion rate or revenue.
If you’re running a content focused site, you will want to identify user behavior groups with the highest engagement, which can be measured by “session duration”, “pageviews”, “pages/session”).

2. Elimination of Wasted Ad Spend on Low-Value Leads
Why waste money on impressions that won’t convert? People make the mistake of not considering wasted ad spend because they think a $20 budget doesn’t matter anyways.
With PPC Advertising, which FB Ads basically is, every penny counts.
So if you can identify your low-value audiences, you can eliminate wasting your money on them.

How?
Do the exact same thing I showed you to find high-value audiences, and instead look in the other direction. Look for the lowest converting audiences and user groups and exclude them from seeing your future ads.

3. Refined and Segmented Audiences to be used for Re-Targeting
With your Google Analytics data you get, Age, Gender, Affinity Categories, In-Market Segments, and other categories from which to laser-focus your ad spend and identify your target markets.

When you use these pre-qualified audiences to target look-alike audiences and drive that traffic to your pixel, your retargeting audience will be made up exclusively of warm to hot leads.

What do you think about the results?

If you need some help just drop us a message by the form below!

Thank you for reading!

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post How to Generate High-Value Leads for ONLY $1 with Facebook™ Ads appeared first on Seo Heroes Bangkok.

from Seo Heroes Bangkok https://www.seoheroesbangkok.com/how-to-create-facebook-lead-ads-that-convert/

How Big Data Is Changing SEO in a Big Way

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It’s a common knowledge today that SEO or search engine optimization is today the best way to establish and enhance your online presence and one of the most interesting way to achieve it is through big data. A little complicated to grasp at first, it proves highly profitable ultimately. Its importance can be understood by the fact that many companies that have created search engines including Google are themselves big data companies. Big data can harness massive amount of data easily to infer automatically and help you get the best outcome for your business. For best SEO, it needs to be analyzed efficiently and then implemented. It helps SEO target the exact client type you are looking to appeal.

Big Data-Explained

Let’s first understand what exactly big data is. In general, it is an endeavour towards collecting, processing and analyzing massive sets of data to refine and improve the company’s approach to making better decisions. Several reasons have led to big data becoming a major part of decision making in recent times. Few of them are:

  • Institutional data is fast becoming standard due to the growing societal acceptance of transparency.
  • Companies can easily combine big data and SEO for a more unique and appealing website to help improve your inline presence.
  • More avenues get available for analyzing unique and distinct data.
  • More data can easily be aggregated by the social media platforms.
  • Not only can any business improve the migration of local data to the cloud but data stored in the cloud is also better and easily accessible to all concerned. This results in better aggregation and ultimately high-quality results.
  • It makes available the necessary infrastructure to process large amounts of data.

Amidst all major big data companies and organizations, Google is believed to be the pioneer of it and thus it is easy to surmise its major impact and influence on search.

Correlations between Big Data and SEO

Emergence of big data has rapidly and dramatically affected the promotional world as well as achieving an awesome SEO. It has become the central facet and the key to optimizing and improving local SEO for several reasons. Few of the ways, big data is changing SEO are :

  • Content is becoming data at an exponential rate

Generally content is nothing more than words strung together in an easy-to-understand format to form published information. However, emerging as a major curator of big data, Google has given content an entirely new perspective i.e. content is now viewed as a quantifiable entity.

This transformation of content into data have made it easy for search engines to analyze it better and improve the results of delivering better answers to people’s queries on search engines. Consequently, search engines became more and more structured. After the new semantic update from Google, search engines have become better equipped at recognizing local search packs and even more nuanced search inquiries.

By transforming content into data and creating various analysis tools which include intelligence data as well for better understanding and learning, Google’s big data has emerged as the ultimate experiment to get relevant results in semantic terms.

  • Custom Analytics have become more precise and accurate

Since, the desired outcome of any SEO campaign is increased conversions; it’s understandable why analytics like traffic, conversions, page views etc. have become vital in deconstructing the correlations between the sales element and all other dynamics of traffic.

Using varied analytics suites like Google Search Console, Bing Webmaster Tools etc.; SEOs can easily view and understand the placement of their own web content in the larger network of content data. This helps digital agencies like us them make adjustments to improve their unique performance. Using analytics it is very easy to track various elements like clicks, time on page, backlinks, conversions and all other important search factors constituting the big data of search.

  • Big Data offers deep SEO insights

The move of Google and other search engines of converting content into quantifiable data have made it extremely easy for most marketers to draw vital insights from the data. It’s only because of big data that SEOs can easily track and analyze keywords, backlinks, on-page optimization and all other important aspects of SEO which optimizes its efforts like the –

Social media data is undoubtedly another treasure-trove of big data insights. Today, Facebook flaunts over 1 billion users; Twitter has over 500 million users and web hosts flaunts 156 million public blogs looking to network on these platforms. With the social media giving big data to process over 20 petabytes of data to process annually, Google can no longer ignore it and it has become an important metrics for Google rankings. The social media traffic is now easily correlated with relevance to form an important part of Google metrics. Thus, big data have benefited those SEOs immensely who are focusing to create the best content on social media as well.

Top Ways SEO Companies are Using Big Data to Improve their Services

Undoubtedly, big data has emerged as the ultimate tool for SEO companies to improve their services. Through it, the companies can easily isolate and zoom on to specific data and even separate useful from non-useful data. Again, from the vast data points given, big data allows you to change and focus on the key performance indicators (KPIs) that are being valued by your company. Through big data, it is extremely easy for the companies to create a 360 degree view of the customer purely from a search perspective. This becomes especially fruitful if SEO is a major part of your digital strategy. Ultimately, big data helps you find patterns in your data that helps you vastly improve the user experience for your targeted clients. Ultimately it improves your overall operation and thus your resultant ROI.

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

Arrow that redirect to the contact form

The post How Big Data Is Changing SEO in a Big Way appeared first on Seo Heroes Bangkok.

from Seo Heroes Bangkok https://www.seoheroesbangkok.com/big-data-changing-seo-big-way/

How Big Data Is Changing SEO in a Big Way

http://www.seoheroesbangkok.com/wp-content/uploads/2017/01/1.png

It’s a common knowledge today that SEO or search engine optimization is today the best way to establish and enhance your online presence and one of the most interesting way to achieve it is through big data. A little complicated to grasp at first, it proves highly profitable ultimately. Its importance can be understood by the fact that many companies that have created search engines including Google are themselves big data companies. Big data can harness massive amount of data easily to infer automatically and help you get the best outcome for your business. For best SEO, it needs to be analyzed efficiently and then implemented. It helps SEO target the exact client type you are looking to appeal.

Big Data-Explained

Let’s first understand what exactly big data is. In general, it is an endeavour towards collecting, processing and analyzing massive sets of data to refine and improve the company’s approach to making better decisions. Several reasons have led to big data becoming a major part of decision making in recent times. Few of them are:

  • Institutional data is fast becoming standard due to the growing societal acceptance of transparency.
  • Companies can easily combine big data and SEO for a more unique and appealing website to help improve your inline presence.
  • More avenues get available for analyzing unique and distinct data.
  • More data can easily be aggregated by the social media platforms.
  • Not only can any business improve the migration of local data to the cloud but data stored in the cloud is also better and easily accessible to all concerned. This results in better aggregation and ultimately high-quality results.
  • It makes available the necessary infrastructure to process large amounts of data.

Amidst all major big data companies and organizations, Google is believed to be the pioneer of it and thus it is easy to surmise its major impact and influence on search.

Correlations between Big Data and SEO

Emergence of big data has rapidly and dramatically affected the promotional world as well as achieving an awesome SEO. It has become the central facet and the key to optimizing and improving SEO for several reasons. Few of the ways, big data is changing SEO are :

  • Content is becoming data at an exponential rate

Generally content is nothing more than words strung together in an easy-to-understand format to form published information. However, emerging as a major curator of big data, Google has given content an entirely new perspective i.e. content is now viewed as a quantifiable entity.

This transformation of content into data have made it easy for search engines to analyze it better and improve the results of delivering better answers to people’s queries on search engines. Consequently, search engines became more and more structured. After the new semantic update from Google, search engines have become better equipped at recognizing local search packs and even more nuanced search inquiries.

Executives from SEO Inc. state that being search marketers and search engine optimization experts, they have to maintain steps with the ever quick learning curve set by Google. By transforming content into data and creating various analysis tools which include intelligence data as well for better understanding and learning, Google’s big data has emerged as the ultimate experiment to get relevant results in semantic terms.

  • Custom Analytics have become more precise and accurate

Since, the desired outcome of any SEO campaign is increased conversions; it’s understandable why analytics like traffic, conversions, page views etc. have become vital in deconstructing the correlations between the sales element and all other dynamics of traffic.

Using varied analytics suites like Google Search Console, Bing Webmaster Tools etc.; SEOs can easily view and understand the placement of their own web content in the larger network of content data. This helps them make adjustments to improve their unique performance. Using analytics it is very easy to track various elements like clicks, time on page, backlinks, conversions and all other important search factors constituting the big data of search.

  • Big Data offers deep SEO insights

The move of Google and other search engines of converting content into quantifiable data have made it extremely easy for most marketers to draw vital insights from the data. It’s only because of big data that SEOs can easily track and analyze keywords, backlinks, on-page optimization and all other important aspects of SEO which optimizes its efforts like the –

  • Local SEO
  • Mobile optimization
  • Compliance with quality guidelines
  • Global SEO
  • SEO ROI
  • Content Marketing
  • Social Media Rankings

Social media data is undoubtedly another treasure-trove of big data insights. Today, Facebook flaunts over 1 billion users; Twitter has over 500 million users and web hosts flaunts 156 million public blogs looking to network on these platforms. With the social media giving big data to process over 20 petabytes of data to process annually, Google can no longer ignore it and it has become an important metrics for Google rankings. The social media traffic is now easily correlated with relevance to form an important part of Google metrics. Thus, big data have benefited those SEOs immensely who are focusing to create the best content on social media as well.

Top Ways SEO Companies are Using Big Data to Improve their Services

Undoubtedly, big data has emerged as the ultimate tool for SEO companies to improve their services. Through it, the companies can easily isolate and zoom on to specific data and even separate useful from non-useful data. Again, from the vast data points given, big data allows you to change and focus on the key performance indicators (KPIs) that are being valued by your company. Through big data, it is extremely easy for the companies to create a 360 degree view of the customer purely from a search perspective. This becomes especially fruitful if SEO is a major part of your digital strategy. Ultimately, big data helps you find patterns in your SEO data that helps you vastly improve the user experience for your targeted clients. Ultimately it improves your overall operation and thus your resultant ROI.

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

Arrow that redirect to the contact form

The post How Big Data Is Changing SEO in a Big Way appeared first on Seo Heroes Bangkok.

from Seo Heroes Bangkok http://www.seoheroesbangkok.com/big-data-changing-seo-big-way/

Responsive Design and Google Mobile Index (Correlations)

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Responsive Design and Google Mobile Index (Correlations)

The SEO and search industry have turned their attention to mobile with Google revealing that they will be creating a separate index for mobile in the coming months. If you are unaware of what it actually means, let us explain it to you a little better. Google currently has a single index for search containing different indexed documents both in desktop and mobile version. According to the update announced by Google’s webmaster trends analyst, Gary Illyes, on 13 October 2016, the new mobile index will become its primary index.

This means that even though desktop index will be maintained separately, it will not receive as much focus as the mobile index. Google recommends responsive design when optimizing a website for mobile users. Google favors responsive design because it makes their life much easier.

With the older indexing method, they had to perform much more work having to maintain different versions of the same website for optimal user experience.

Importance of Mobile in Today’s World

We are living in a world where mobile devices are being greatly used, much more than our desktops and laptops. More people are accessing Google using their smartphones rather than their desktops. With desktop users becoming a minority, it is becoming important for search engines to cater to this growing market by offering them faster and better optimized pages. People often switch to another website immediately if they find a website is not optimized for their device. Another important thing to notice is that Google owns about 95% of the mobile search engine market which has forced them to opt for mobile index if they want to do much better in mobile search results.

What is Responsive Web Design?

Responsive web design is a website designing method that allows for the website to be optimally viewed regardless of the device and the screen size that the user is accessing it from. It allows for faster reading, navigation and scrolling. It has been seen that websites with responsive design are much easier to manage, are flexible and cost effective. Having a responsive design reduces the need for making desktop and mobile websites separately. Such content is much easier to share.

Correlation between Responsive Design and Google Mobile Index

With Google improving its mobile services to cater to its mobile users, website owners need to adapt fast to make their website mobile-friendly. One of the best ways to do it is through Responsive Webdesign. In Responsive Design, a number of factors like fluid, proportion-based grids, flexible images and CSS style rules help deliver a better overall user experience for different devices. Throughout it, it maintains the HTML and URL structure perfectly allowing the website to grow or shrink depending on the device it is being accessed from. Thus, it can be said that having a responsive design is important for success when it comes to Google ranking.

According to Google, there are a number of benefits to having a responsive design website and these are the top reasons why Google recommends it

  • Having a responsive design allow users to share and link to the content using their URL.
  • It also allows Google’s algorithms to assign indexing properties to the pages rather than having to signal the presence of corresponding desktop pages.
  • Google saves time as they do not have to maintain multiple pages with the same content.
  • It also helps reduce a number of problems associated with mobile sites such as blocked JavaScript and image files, unplayable content, faulty redirects, mobile-only 404s, irrelevant cross links, slow mobile pages, small font size and touch elements that are too close.
  • Google do not have to redirect the users to a device optimized view reducing the load time for the website. This also helps in reducing errors and enhances user mobile experience.
  • It saves resources as Googlebot only needs to crawl your website once than having to crawl multiple times to retrieve different versions of the content. This increases the crawling efficiency and also helps Google index whole of website’s content and keep it fresh.
  • It also helps them push for better app development for Google Play and to make money out of other content like TV shows, magazines, books, music that they have been feeling threatened about from competitors such as Amazon, Hulu and Apple App store.

If your website or wordpress theme is already mobile responsive, you will have nothing much to do to rank high assuming your mobile performance and speed is good. But, if your website is created ideally for the desktop audience, you need to resolve this issue as soon as possible.

How to Prepare your Website for the New Mobile Index

With Google trying to improve its mobile services through its New Mobile Index, it is important for website owners to adapt the website and SEO Strategy for a more mobile friendly world. It will force the e-commerce businesses to check exactly what they have been providing to their mobile users and how they can better optimize the experience of their mobile users. There needs to be a complete understanding of the way that the user interacts with your website using their smartphones.

Using a mobile-friendliness tool created by Google, you can get a ‘yes’ or a ‘no’ answer to whether or not your website meets Google’s requirement of friendliness.  Here, all urls are evaluated individually using this tool thus, there is another easy way of checking your website. You can also check the performance of your website by searching for the website on your phone. This will help you see if all the pages are indexed to the domain and evaluate its mobile friendliness.

If you own a website who have ignored mobile considerations for long, you will no longer be able to do so. You will have to accept that mobile users are your dominant users and will have to make your website as responsive as possible. Once you do that, you will be able to see a shift in your website’s search ranking and traffic.

Do you need help? Let’s have a talk !

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The post Responsive Design and Google Mobile Index (Correlations) appeared first on Seo Heroes Bangkok.

from Seo Heroes Bangkok http://www.seoheroesbangkok.com/responsive-design-google-mobile-index-correlations/

10 Ways PPC and SEO are Going to Save 2017’s Year Strategy

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Suссеѕѕful search mаrkеting rеԛuirеѕ аn intensive kеуwоrd rеѕеаrсh ѕtrаtеgу, in whiсh уоu minе уоur ѕеаrсh ԛuеrу dаtа оr uѕе keyword diѕсоvеrу tооlѕ to соmрilе a соmрrеhеnѕivе list оf marketing kеуwоrdѕ.

Thе amount you’ll spend with уоur kеуwоrd bidding ѕtrаtеgу whеn уоu аdvеrtiѕе on Gооglе is dеtеrminеd by how соmреtitivе уоur kеуwоrdѕ аrе. Thе ѕесrеt tо successful kеуwоrd bidding ѕtrаtеgiеѕ is diѕсоvеring уоur sweet ѕроt оf lеѕѕ competitive (and thеrеfоrе lеѕѕ еxреnѕivе) аnd уеt highlу relevant keywords thrоugh kеуwоrd research

This mоnth, I’d likе to intrоduсе thе 2017’ѕ idеа of SEO+ – bу whiсh I mеаn SEO plus аnоthеr discipline – thе tуреѕ of ѕуnеrgiеѕ thаt аrе not оnlу lоgiсаl, but nоw critical tо ѕuссеѕѕ. Mу firѕt оnе iѕ SEO + PPC: think about uѕing spring tо refresh your rеѕоlvе to find thе synergy bеtwееn your SEO аnd PPC ѕtrаtеgiеѕ.

Thеrе аrе mаnу wауѕ tо сарitаlizе оn Pау Pеr Cliсk whеn it соmеѕ tо Sеаrсh Enginе Oрtimizаtiоn. Rеѕеаrсh and timе ѕреnt аhеаd оf timе саn ѕаvе уоu hеаdасhеѕ аnd mаkе уоur rеѕultѕ whаt you wаnt thеm to bе. Hеrе аrе 13 Wауѕ PPC аnd SEO Arе gоing to ѕаvе 20017’ѕ year ѕtrаtеgу.

1. Sрring forward with thаt “оthеr” ѕеаrсh dаtа

What аrе уоur tор-ѕреnding PPC keywords? High traffic аnd high соѕt раid tеrmѕ аrе еxсеllеnt tаrgеtѕ for increased SEO еffоrtѕ ѕuсh as tаrgеtеd соntеnt сrеаtiоn, linking ѕtruсturе imрrоvеmеntѕ, аnd kеуwоrd optimization. Imрrоving уоur реrfоrmаnсе in organic search саn lеt уоu ѕhift PPC budgets tо аrеаѕ where уоur оrgаniс реrfоrmаnсе iѕ wеаkеr. Whilе уоu’rе lооking at thiѕ data, look for kеуwоrdѕ thаt perform in PPC but don’t drivе оrgаniс ѕеаrсh traffic: thеѕе аrе other great candidates fоr dеvеlорing nеw site content.

2. Eliminаtе duрliсаtе wоrk

With larger tеаmѕ, guаrd аgаinѕt fragmented work leading to inefficiency. What kеуwоrd rеѕеаrсh tools аrе utilizеd by уоur SEO tеаm? Hоw mаnу аrе uѕеd bу уоur PPC team? Dо thеу оvеrlар? Arе multiрlе intеrnаl rеѕоurсеѕ рауing fоr the ѕаmе ѕеrviсеѕ? Do both teams еvеn knоw аbоut аll of thе tооlѕ the оthеr tеаm iѕ using? Take steps tо make ѕurе thе tеаmѕ’ rеѕеаrсh investments аrе paying оff fоr аll оf уоur search efforts. Can уоu eliminate duрliсаtе wоrk? Arе both teams building nеw keyword lists, examining уоur оn-ѕitе search data, or сlаѕѕifуing keywords intо сluѕtеrѕ for high-lеvеl аnаlуѕiѕ? Try tо сеntrаlizе thеѕе funсtiоn.

3. Inсrеаѕе оvеrаll сliсk-thrоugh rate (CTR)

Whеn реорlе hеаr “PPC/SEO ѕуnеrgу” they think that mеаnѕ turning off PPC kеуwоrdѕ that реrfоrm well juѕt bесаuѕе уоu hаvе аn оrgаniс link ranking. But ѕоmеtimеѕ it mаkеѕ ѕеnѕе tо аim fоr tор роѕitiоnѕ in bоth раid and оrgаniс listings. In оthеr саѕеѕ, it mау bе mоrе еffiсiеnt tо bе рrеѕеnt in раid, but nоt аt the top. Hоwеvеr, by inсrеаѕing CTRs (dеfinе) уоu саn improve your Quаlitу Scores, lоwеr CPCѕ (define), аnd rаiѕе соnvеrѕiоnѕ аnd brаnd аwаrеnеѕѕ. Fоr tеrmѕ which rank for bоth PPC аnd SEO, you mау аlѕо wаnt to compare роѕt-сliсk dаtа to dеtеrminе whiсh реrfоrm bеttеr. Rеfinе уоur PPC messaging tо rеасh users whо mау nоt respond to SEO liѕtingѕ.

4. Mаximizе уоur PPC budgеt

Whеn аnаlуzing PPC аnd SEO data tоgеthеr, I likе tо сlаѕѕifу keywords as “оvеrѕреnding” оr “underspending” terms. Exреnѕivе, nоn-brаndеd “hеаd” terms can еаt uр much оf уоur PPC budgеt because they drive so muсh traffic. Fоr these kinds of wоrdѕ, it mау make ѕеnѕе tо shift fосuѕ to SEO аnd lеt уоur PPC campaigns tаrgеt longer-tail terms. I dоn’t mеаn stop bidding, but rather tеѕt оut the positions below number оnе. At thе ѕаmе timе, ѕее what’s bringing in оrgаniс traffic that you’re nоt ѕреnding muсh on in paid ѕеаrсh (оr аrеn’t bidding оn аt аll); thеѕе аrе рrimе places tо mоrе efficiently ѕреnd аll that PPC budgеt уоu’rе gоing tо ѕаvе frоm rеduсing уоur еxроѕurе tо inеffiсiеnt and expensive kеуwоrdѕ.

5. Sуnсhrоnizе уоur mеѕѕаgеѕ

Wе spend a lоt of timе trying tо improve оur PPC аd сору аnd lаnding pages, but ѕоmеtimеѕ fail to uѕе whаt we lеаrn асrоѕѕ thе rest оf our Web site. Juѕt because уоu’rе nоt running multivariate testing оn a раgе dоеѕn’t mean it’ѕ nоt a lаnding раgе. Aѕk уоurѕеlf: when visitors come intо my site via organic linkѕ, are we рrоviding thеm with clear paths tо соnvеrѕiоn, a ѕоlid vаluе рrороѕitiоn, аnd enticements to stay on thе ѕitе? Take a lооk аt whiсh ad mеѕѕаgеѕ, landing page еxреriеnсеѕ, and ѕресiаl оffеrѕ dеlivеrеd the bеѕt PPC performance, аnd thеn see if уоu саn’t apply thаt tо thе оrgаniс entry pages. SEO iѕ grеаt at driving traffic tо deep аrеаѕ оf уоur site – make sure those раgеѕ аrе орtimizеd.

6. Gооglе Conversions & Anаlуtiсѕ

Google AdWоrdѕ mаkеѕ life a little easier on us marketers bу imроrting аnd syncing Gооglе Anаlуtiсѕ соnvеrѕiоn data intо Gооglе Conversions. This is imроrtаnt because уоu cannot ensure уоur аnаlуtiсѕ соnvеrѕiоnѕ аrе 100% consistent асrоѕѕ multiрlе аdvеrtiѕing сhаnnеlѕ.

Now уоu саn view from thе Gооglе AdWords intеrfасе whеrе соnvеrѕiоnѕ аrе hарреning across саmраignѕ, аdѕ, keywords, аnd mаnу оthеr ѕеgmеntѕ, which is further diѕсuѕѕеd below.

7. Remarketing & Sеgmеntеd Lists

Sоmеtimеѕ we nееd rеmаrkеt tо ѕhорреrѕ whо engaged with our brаnd but didn’t purchase. A mаrkеtеr’ѕ gоаl ѕhоuld аlwауѕ be tо inсrеаѕе ѕtаndаrd соnvеrѕiоnѕ in a cost-effective wау, but if уоu have thе technology to rеmаrkеt tо thоѕе buуеrѕ…….wеll rеmаrkеt to those buуеr.

Fоr those whо аrе сurrеntlу utilizing rеmаrkеting, Gооglе AdWоrdѕ аllоwѕ уоu tо ѕеgmеnt уоur rеmаrkеting liѕtѕ and ѕеrvе uр аdѕ tо individuаlѕ based оn ѕресifiс lаnding раgеѕ thеу viѕitеd. Thеrе are mаnу other types оf аdvаnсеd ѕеgmеntеd liѕtѕ you can build, but Google does a better jоb еxрlаining thе рrосеѕѕ оf creating ѕеgmеntеd lists.

8. Nеgаtivе Kеуwоrdѕ

For рау-реr-сliсk аdvеrting, thiѕ iѕ аnоthеr ѕtаndаrd bеаrеr. In fасt, thiѕ mау bе one оf the bеѕt ѕtrаtеgiеѕ tо increase соnvеrѕiоnѕ. If уоu аrе wasting уоur раid ѕеаrсh campaign budgеt оn kеуwоrdѕ that are nоt producing and nоtiсing certain ѕеgmеntѕ оf kеуwоrdѕ аrе triggеring аdѕ that thеу ѕhоuldn’t, adding those kеуwоrdѕ tо your nеgаtivе list will allow thе budgеt tо last lоngеr, lower оvеrаll cost реr соnvеrѕiоn, аnd ultimately increase соnvеrѕiоnѕ.

Try tо gо tо your ѕеаrсh terms rероrt and viеw the kеуwоrdѕ thаt аrе ѕuреrfluоuѕ and remove.

Wе tурiсаllу add them аѕ a рhrаѕе in the nеgаtivе keyword list and thаt will do the triсk.

9. Idеntifу Yоur Audiеnсе аnd Perform Pеrѕоnа Rеѕеаrсh

All kindѕ оf реорlе go ѕеаrсhing fоr content fоr all kindѕ of rеаѕоnѕ. Whаt kindѕ of реорlе соmе looking fоr yours? Knоwing whо is rеаding уоur blоg, wаtсhing уоur vidеоѕ, аnd buying уоur рrоduсtѕ givеѕ уоu vаluаblе mаrkеting intelligence thаt can help уоu kеер уоur vаluеd customers. Knоwing hоw to appeal to the рrеfеrеnсеѕ оf your сurrеnt сuѕtоmеrѕ саn also help уоu сrеаtе саmраignѕ thаt аrе likеlу tо аttrасt more сuѕtоmеrѕ likе thеm. You mау аlѕо find frоm thiѕ rеѕеаrсh that уоur current marketing efforts are nоt аttrасting the kind оf crowd уоu wеrе hорing for. In thаt саѕе, уоu mау find уоurѕеlf using this dаtа to mар оut idеаl tаrgеt market personas and аdjuѕting уоur brаnd рrеѕеnсе to attract a mоrе оn-tаrgеt соnѕumеr.

10. Pеrfоrm a Content Audit

Bеfоrе уоu start rеinvеnting the whееl, it’s a smart idеа to survey уоur сurrеnt соntеnt efforts to get a sense fоr whаt’ѕ wоrking аnd what needs wоrk. Thiѕ is оftеn саllеd a content audit аnd can be аѕ in dерth оr сurѕоrу аѕ уоu like.

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post 10 Ways PPC and SEO are Going to Save 2017’s Year Strategy appeared first on Seo Heroes Bangkok.

from Seo Heroes Bangkok http://www.seoheroesbangkok.com/10-ways-ppc-seo-going-save-2017s-year-strategy/